Sara Vermassen, video journalist at ATV, is one of our ambassadors. She's mum to one-year-old Magnus and told us about her favourite toys. Shall we take a look?

Sara Vermassen, video journalist at ATV, is one of our ambassadors. She's mum to one-year-old Magnus and told us about her favourite toys. Shall we take a look?

My selection for Magnus

The world of Joe

"When Magnus plays with Joe the Magician, he immediately pulls out the scarves to rub them against his little cheek. The soft, colourful fabric makes the knotted scarves his new favourite cuddly toy: he wants to take his toy everywhere!

The bumblebee that accompanies Joe the magician is one of Magnus' best friends. He loves it when I tickle his neck 🐝 and make a buzzing sound. Then he bursts out laughing!

In the same spirit, Joe hidden storage plush is also full of discoveries thanks to his mouth that can hide toddlers' secrets.

Magnus is still very small but already loves turning the pages. The Joe cuddle book is perfect for him because it combines a comforter and a book!"

The world of Joe

"When Magnus plays with Joe the Magician, he immediately pulls out the scarves to rub them against his little cheek. The soft, colourful fabric makes the knotted scarves his new favourite cuddly toy: he wants to take his toy everywhere!

The bumblebee that accompanies Joe the magician is one of Magnus' best friends. He loves it when I tickle his neck 🐝 and make a buzzing sound. Then he bursts out laughing!

In the same spirit, Joe hidden storage plush is also full of discoveries thanks to his mouth that can hide toddlers' secrets.

Magnus is still very small but already loves turning the pages. The Joe cuddle book is perfect for him because it combines a comforter and a book!"

The world of the farm

"Magnus loves playing with blocks. With these farm blocks, he can play while learning about numbers, colours, animals, their soft materials and what they eat. What a clever discovery!

Then, in a few months' time, the colourful farm-themed Sound- en shapes discovery house will be perfect for keeping Magnus entertained for hours!"

The world of the farm

"Magnus loves playing with blocks. With these farm blocks, he can play while learning about numbers, colours, animals, their soft materials and what they eat. What a clever discovery!

Then, in a few months' time, the colourful farm-themed Sound- en shapes discovery house will be perfect for keeping Magnus entertained for hours!"

Once upon a time...

"Magnus is only a year old but as he already loves flipping through the pages, we like to introduce him to fun books like "Garden Party" with its flaps for discovering emotions and "Crazy Crunch" with fun animal noises."

Once upon a time...

"Magnus is only a year old but as he already loves flipping through the pages, we like to introduce him to fun books like "Garden Party" with its flaps for discovering emotions and "Crazy Crunch" with fun animal noises."

Bath time

"Magnus loves having a bath! If his skin allowed it, he'd stay in there for hours! 

With this water sprinkler and these finger bath puppets, the fun is even greater!"

Bath time

"Magnus loves having a bath! If his skin allowed it, he'd stay in there for hours! 

With this water sprinkler and these finger bath puppets, the fun is even greater!"